This has broadened the range of B2B marketing strategies at your disposal. Buyers are much more likely to do a Google search to find and evaluate a firm than to check personal references.ĭownload the Marketing Planning Guide: Third Edition But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed. These kinds of techniques certainly have a place in your marketing tool belt. In this approach, the goal is to be compelling and persuasive enough that the audience responds and engages with your services. When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified.
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